Understand user expectations

  • Recommended number of insights

  • Recommended number of questions

    up to 5
  • Estimated time to complete

    3 - 4 min


Understand what service features are the most important to users and why. Ask insiders to rank service features from the most important to the least important. Ask them why they believe the selected features are the most important to them and what value it brings. Understand why some features were deprioritised.


Feature ranking. Present and explain the main features of your service and what value they might bring to the users. Ask users to rank them based on their perceived value.

Follow up questions. After that you can ask insiders various questions to understand their choices and priorities. You can use various question types (such as multiple choice, open-ended questions). These questions allow you to get deeper insights about what brings the most value to the users and what doesn't.

Use cases

Understand expectations

Ask insiders to rank which features are crucial to them and they expect to be included in the service.

Prioritise improvements

Use this method to prioritise feature backlog based on real user feedback.

Gain insights early on in the process

Use this method before launching the new or improved service and adjust the process accordingly before investing too much into development.

Understand which feature is more important and improve it first.


Pay only for the number of insights you want to get. No hidden platform or subscription fees. The price for one insight is based on the duration of the survey. The longer the survey, the more each insight costs.

Define your target audience

  • How many questions do you need?

  • What demographic filters do you apply? Basic filters make it possible to select audience by general criteria, meanwhile Advanced filters narrow down recipients by specific parameters.

  • How many insights do you need? (min 50)